What
is Spirits Substitution?
The substitution of a branded spirit with another spirit, usually of an
inferior quality, sometimes bootlegged, for resale in on-licensed premises
(pubs, clubs, restaurants and hotels).
How big is the problem?
In November 1999 1 in 12 on-licensed outlets were substituting at least
one spirit brand at any one time.
Why is this a problem?
We are not getting what we ask for and what we pay for. We are being
ripped of to the tune of £40 million per year.
What is being done about it?
A trade association has been formed to work with the consumer protection
authorities to catch and prosecute offenders.
The International Federation of Spirits producers UK
The IFSP UK
represents all the major spirit brand owners and works closely with
Trading Standards and Environmental Health Authorities that are
responsible for consumer protection.
Success to date
Following a vast number of prosecutions, by Trading Standards and name and
shame articles in local newspapers the substitution rate has been reduced
from 1 in 12 outlets, or 8% to 1 in 25 outlets or 4%. This is now saving
consumers £20 million every year.
Tools of the Trade
Trading Standards Officers are equipped with Authenticity test kits to
detect spirits substitution. They are simple dipstick tests that recognise
natural ingredients present in major spirit brands. If the dip stick
changes colour all is well, if not a formal sample is taken for further
analysis.
What Can I do ?