Price marking of goods for retail sale
(for all nations)
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The Price Marking Order 2004 applies to products only and is limited to sales between traders and consumers. The Consumer Protection from Unfair Trading Regulations 2008 is similarly limited to sales between traders and the consumer and prohibits traders from giving misleading information to consumers about prices.
The Department for Business, Innovation and Skills (BIS) (formerly the Department for Business Enterprise and Regulatory Reform) has issued a Pricing Practice Guide, which gives advice to traders on good practice in giving information about prices. Where goods are offered for sale they must have their price clearly indicated, and be inclusive of VAT (if can be seen by consumers). There are specific requirements for indicating the unit price of a product.
