Membership and approval logos, and claims of approval
(for all nations)
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Logos denoting membership of or approval by an organisation may be legitimately used by businesses. Their misuse however, deliberate or otherwise, can result in a commercial advantage, enabling business to be acquired unfairly, and may constitute a breach of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) which have replaced the Trade Descriptions Act 1968.
The CPRs specifically ban a trader from displaying any form of trust mark, quality mark or equivalent, if he is not authorised to do so. It is also a breach of the Regulations generally to provide false or deceptive information. The claim of membership to an organisation can be made either verbally or in writing.
