accurately describing goods and services

(for all nations)

Enter your postcode in the field at the bottom of this page to see if your local authority trading standards department has the full leaflet version available on its website. 

The Consumer Protection from Unfair Trading Regulations 2008 prohibit traders from misleading consumers about a product by giving false or deceptive information about a number of matters. To breach the majority of the Regulations, the misleading action or omission must cause, or be likely to cause, the average consumer to make a different transactional decision (eg make a purchase which he would not otherwise have made).

Some practices are banned in all circumstances. The Business Protection from Misleading Marketing Regulations 2008 prohibits misleading business-to-business transactions.