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Consumer Product Recall

A Good Practice Guide

...helping businesses to take corrective action to safeguard consumers from unsafe products.

Published by the Department of Trade & Industry (DTI), the Confederation of British Industry (CBI), and the British Retail Consortium (BRC)

Businesses faced with the the problem of a product recall will find this an invaluable guide since it addresses business interests, such as how to maintain a good company image during a recall, and how to re-launch a product after a recall.

The guide outlines "Ten Top Tips for Success" which are reproduced below.

Be Prepared!

We would urge all businesses in Gloucestershire to access this guide NOW and formulate a business plan to deal with a product recall should it ever become necessary.
 


Ten Top Tips for Success

  1. Plan ahead before you recall
  2. Discuss with all businesses who may have an interest
  3. Keep good records to trace product
  4. Act quickly
  5. Stop the problem from getting worse and keep the business going
  6. Draft your recall message clearly & simply
  7. Target owners & users of the product
  8. Consider new technologies to deliver your message
  9. Monitor recall and measure success
  10. Think about how to re-launch your product
 


Product Recall


 

-----   Gloucestershire County Council, Trading Standards, Hillfield House, Denmark Road, Gloucester GL1 3LD
Telephone: (01452) 426201 - Fax: (01452) 426274 -
Electronic Mail: tradstds@gloucestershire.gov.uk
 
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This page was last edited on 04/10/06