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Direct Mailing
It is good business practice to avoid contacting those
people who do not wish to receive direct sales mailings.
The Mail Preference Sevice is a central register of
individuals who have indicated they do not wish to receive
unsolicited direct mail. Further information is available
from the Mailing
Preference Service.
Direct Electronic Mail
The Direct Marketing Association (DMA) runs an E-Mail
Preference Service for consumers which enables them
to opt-out of receiving direct marketing messages electronically.
If your business operates such a service, you can get
further information from the DMA
on how to eliminate these
consumers from your mailing lists.
Unwanted Telephone Sales Calls
The Telephone Preference Service (TPS) helps you to
make sure your telephone number is no longer available
to organisations who may telephone you with offers and
information you do not wish to receive.
You can either do this by contacting companies directly
and asking them not to phone or you can register with
the Telephone
Preference Service.
Unwanted Sales Faxes
The Fax Preference Service (FPS) gives an individual
(which includes consumers and sole traders) the opportunity
to register fax numbers on which they do not wish to
receive direct marketing messages.
You can do this by registering with the Fax
Preference Service.
Selling By Telephone Or Fax
Do you sell goods or services by telephone? If so, you
must check the Telephone Preference Service (TPS) lists
of persons who have registered not to receive marketing
calls.
It is a criminal offence to make unsolicited marketing
calls to TPS registered telephone numbers. Full information
on how to comply is available from TPS.
Similar laws apply to marketing by fax. Information
is available from the Fax
Preference Service.
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