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E-Commerce
The Regulations may apply to you if your business
does the following:
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Advertises goods or services online
(mobile phones/internet/interactive TV etc) |
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Sells goods or services to businesses or consumers
online |
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Distributes email promoting goods and services |
What information must be given?
Businesses who advertise or sell goods or services online
must provide the customer with the following information:
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The full name & geographic
address of the business |
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Contact details including an email address |
Other information that must be given if it applies:
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Membership of trade associations |
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If you have been authorised to advertise or
sell goods or services, details of the supervisory
authority, e.g. financial services |
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If your business is part of a profession whose
qualifications are recognised across Europe, details
of the body or institution with which you are
registered, details of professional titles, the
member state in which such titles were granted
and a reference to the rules and how customers
can access them. |
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If online sales are subject to VAT, details
of the VAT number |
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If prices are referred to they must be clearly
indicated together with delivery costs |
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Distributes email promoting goods and services |
What about commercial email communications?
If you actively promote goods or services by
commercial communications such as an email the communication
must be clearly identifiable as a commercial communication
and clearly identify the business or organisation who
sent it.
Other information that must be given if it applies:
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Discounts, special offers, promotional
competitions and games etc must be identified
as such |
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Qualifying terms and conditions must be easily
accessible and presented clearly and unambiguously
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Unsolicited communications must be clearly
identifiable as such as soon as they are received
by the customer
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E
Commerce (page2)
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